![]() Put simply, a planogram is what a shelf should look like, per corporate's objectives. Additionally, terms and conditions/agreements with CPG vendors, specific clienteling needs or even the retailer’s culture can influence a planogram. A retailer's merchandising or marketing team creates the planogram, factoring in aesthetics, product placement and flows, merchandising principles, sales performance, number of facings and eyesight level. A planogram is a visual representation of the final, exact product placement and layout of a shelf. With strategy being driven at the corporate level, it's common practice for retailers to use planograms to execute their in-store plans. RealogramsĬountless factors go into deciding how to set up a shelf. To avoid the missed sales, out-of-stocks and customer dissatisfaction caused by realogram (the actual state of the shelf)-to-planogram misalignment, retailers must invest in advanced technologies that can ensure compliance and proper execution.ĭifferentiating Planograms Vs. Some disconnects are understandable because of differences in store space, locations and layouts. ![]() There is always a risk of a disconnect between different intermediaries in the merchandising team, for both e-commerce and brick-and-mortar stores, which can impact communication and cause misexecution. ![]() ![]() Planogram compliance should never be assumed. ![]()
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